Some argue that blogging is no longer important. People often claim that YouTube traffic does not convert. Both of these claims are completely false.

If done correctly, both blogging and YouTube can be extremely lucrative and passive. Although you can do both in most situations, the response to which one you should prioritize depends on you and your niche.

When contrasting YouTube and blogging, there are a few things to keep in mind:


Blogging


1. Which one has the least amount of competition in your niche?

There are a lot of good videos in our niche, SEO, but there aren't as many posts for those long tail keywords. As a result, we've chosen to concentrate our content marketing campaign more on blogs. We suggest doing some simple keyword research to find keywords that you can build content around if you want to figure out which one has lower competition in your niche.

2. Is Video Beneficial to the Subject?

Since they profit from visuals, some niches are best served by film. In other instances, text can be just as good as or better than images at conveying a message.

3. Which Platform Is More Appropriate for Your Monetization Plan?

One of the reasons we like blogging is that you can edit the text later if necessary. For example, you might realize that some content offers a great opportunity to promote an affiliate deal you've recently discovered. You might easily go back and add some links in the text if the material was in article format. If this material was in video format, however, it would be much more difficult, if not impossible, to go back and change your video to include the latest affiliate deal.

Another advantage of blogging on your own website for monetization is that you can choose which ad networks you want to use to monetize your traffic. You are compelled to use Google AdSense on YouTube.

4. The Benefits and Drawbacks of Creating Content on Others' Platforms

When you upload videos to a website like YouTube, you don't have complete control of how the video is distributed. Furthermore, getting all of your customers as subscribers on your platform rather than on controllable assets such as email can be dangerous. Consider what Facebook did to organic reach in 2015 and what it is doing now in 2018. Prior to the 2015 changes, merely posting to your Facebook page could reach a significant portion of your audience organically. It became considerably more difficult to reach your own audience without paying for advertisements after the 2015 algorithm update.

Advantages

Although it is preferable to own the asset you are publishing on, there are several advantages to publishing content on third-party websites:

  • Because of the domain's high authority, it will be easier to rate on search engines in most instances.
  • People trust platforms with a high level of authority rather than platforms with a lower level of authority.

These are two of the key reasons we blog on Medium right now.

5. Have you ever managed a website before?

Though keyword analysis and on-page SEO are useful for both blogging and YouTube, website management still necessitates some technical knowledge. If you don't have a lot of experience with technical SEO, you may find it easier to publish most of your content on Medium or YouTube.

6. Do you want to hire people or outsource?

Although it is possible to outsource YouTube videos, it is usually simpler and less expensive to outsource article writing. On freelancing websites like Legiit, you can recruit writers and editors for a reasonable price.

On the other hand, speaking with your own audience through video recordings is generally more personable. This is especially useful if you're trying to establish a personal brand.

7. Editing and Equipment

Professional video equipment is not needed when creating YouTube content, but it can be advantageous. Furthermore, editing and post-production normally necessitate some basic information, which is not necessary for posts. Visit mountas.com to buy the best equipment for vlogging. 

8. Which of the above comes more naturally to you?

Although it is possible to improve at something you aren't naturally good at, it is much easier to improve at something you are already good at. Blogging is a good option if you consider yourself a good blogger. YouTube, on the other hand, is probably a great choice for you if you enjoy being in front of the camera. We suggest that you start by experimenting with both blogging and YouTube to see which one comes more naturally to you and produces the best results. Only make sure to write at least ten articles and ten videos so you can determine which one is working best for you.

9. What are the places where the target audience congregates?

When deciding between blogging and YouTube, think about where your target audience hangs out. For example, if you're in the fashion industry, Instagram and YouTube are likely to be popular with your target audience. If you're in the SEO industry, on the other hand, Instagram isn't the best place to be. The majority of SEOs search for content on Google, YouTube, and Facebook.

That said, you don't have to stick to the status quo when it comes to platform selection. Due to the low competition, it could be a smart idea to try producing content on an underutilized site.

10. If you want to run advertisements?

Though Google search ads are usually more expensive than other types of online advertising, YouTube ads are currently underpriced in our opinion. This makes it easy to use them to expand your YouTube channel. However, if you use YouTube, you might have issues with other ad platforms. You can't run Facebook remarketing advertising to your YouTube audience, for example.

11. How quickly do you want traffic?

While blogging is slower than YouTube in terms of traffic generation, it can still be effective if your domain authority is high. If there is little competition for your keywords and you follow the requirements of their algorithm, you will rank on YouTube almost instantly.

12. Do You Want to Use "Clickbait"?

Though clickbait isn't needed for blogging or YouTube, it is more widely used on the latter. To improve click-through rates and rankings, you can spend time crafting titles and thumbnails for both.